Do an MBA in digital marketing
Do you want to get a postgraduate degree in digital marketing?
If your answer is yes, then you must go for an MBA in digital marketing.
An MBA in digital marketing is a specialized degree for students who want to learn digital marketing in detail. The course syllabus of MBA in digital marketing deals with various modules of digital marketing like SEO, SEM, SMM, email marketing and much more.
Anyone with a minimum of 50-60% aggregate or an equivalent CGPA in their Bachelor's degree can do MBA in digital marketing.
The best thing about doing an MBA in digital marketing is that you'll have handsome pay packages and placement opportunities in top-companies.
We have entered the age of Digital India. The traditional methods have gradually shifted to online or digital platforms. From the general stores in your society to top firms such as HCL, Myntra, American Express is using digital platforms in one way or another. It has become important for organizations whether big or small to maintain a digital presence. The demand for digital marketing professionals has increased and will continue in the future as well. Digital Marketing is not confined to just digital companies, digital marketing is used in healthcare, education, financial services, beauty services, fitness, and the entertainment industry as well. The increasing demand for digital marketing professionals has resulted in students pursuing MBA in Digital Marketing. MBA in digital marketing is a course of 12 – 24 months that covers the in-depth branches of digital marketing like social media marketing, branding, promotion, advertising, etc.
What Does an MBA in Digital Marketing Course Entail?
MBA in Digital Marketing is a creative course offered by various universities. The duration of the course is 3 years or 6 semesters in India and 4 years or 8 semesters in foreign colleges. Digital Marketing course syllabus teaches a wide range of media strategies, new concepts, creative learning, and also covers the management aspect of marketing. The program has been designed with industry experts to provide you with the relevant knowledge and training to efficiently deal with the fast-growing sectors of digital marketing. MBA in Digital Marketing focuses on creating a path for you to tackle new technologies, indulge with the working methods of the industry, create new marketing campaigns, evaluate different marketing trends, and analyze marketing data.
MBA in Digital Marketing Subjects
There are core as well as electives offered in this degree course. They impart extensive knowledge on various elements of Digital Marketing and also equip you with essential career skills. Though the subjects and curriculum can vary from one university to another, enlisted are some of the important subjects which form an integral part of the MBA in Digital Marketing curriculum.
-Social Media Marketing
-Brand Planning and Marketing
-Introduction to Marketing Strategies
-Campaign Growth and Evaluation
Popular Universities/B-Schools for MBA in Digital Marketing
Tabulated below are some of the leading names in the list of academic institutes that offer an MBA in Digital Marketing or its related courses:
The Kellogg School of Management
Harvard Business School
IE Business School
UCLA Anderson School of Management
Queensland University of Technology
EU Business School
Geneva Business School
ILCI Business School
Montclair State University
OUS Royal Academy of Economics and Technology
Google digital unlocked
When it comes to learning digital marketing, how can we forget Google?
Google has taken the initiative to spread digital and online marketing knowledge by creating a platform called Google Digital Unlocked. This is a free platform where one can learn about digital marketing, SEO, how to grow a business by leveraging online medium as a tool, and more.
The best thing about this program is that it is completely free of cost, and an expert trainer teaches each module from Google. So, what are you waiting for? Learn digital marketing with Google.
Digital marketing seminars and conferences
You can also learn digital marketing by attending digital marketing seminars and conferences. Every year thousands of digital marketing seminars and world conferences are conducted; you can enroll yourself in those conferences and get valuable insights.
The entry fee of these seminars is quite high, but it is worth your time and investment.
A lot of experts, business leaders, digital influencers, and digital entrepreneurs share their knowledge in these seminars and conferences. Hence, it would be great to learn from these experts.